Anti-Cringe Thought Leadership 

If the phrase "thought leadership" makes you cringe, you're not alone. And most of the advice around what thought leadership should look like, especially on social media, is coming from people selling courses or other lower ticket offers. If you're in the game of trust, like most consultants and B2B experts, you need a different approach. 

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Content that's designed to create trust, rather than move a prospect through a funnel feels different. And that's because it is. The difference in intent means the tactics of course creators don't apply to you. You just need a different perspective on content - one that prioritizes your audience and their trust in you over funnel optimization.